Automated web push notifications let your team send targeted pop-up messages directly to your contacts' browsers. This communication channel ensures your updates reach contacts even if they are offline when the message is sent, bringing them back to your site without crowding their inbox.
To get started, make sure your web push prompt is fully configured before attempting to send a campaign.
Unlike single campaigns that you send to a specific list of contacts all at once at a planned time, automated web push campaigns don't have a fixed recipient list during creation. Instead, you build them to live inside your automated workflows. Use automated campaigns when you want to trigger a message automatically based on an individual contact's real-time actions like viewing a pricing page or signing up for a webinar rather than sending a manual broadcast.
Web push prompt should be configured on your page in prior to collect subscriptions and build a web push recipient database.
In Positive User campaigns are understood as a combination of content and settings which allow you to send email.
Due to that, the process of the campaign creation is divided into several steps. Let’s go through all of them.
Go to "Campaigns" → "Web Push" in your main navigation and click the "Create New Campaign".
Name your campaign and select an optional category to keep your workspace organized.
Choose the “Automated” type, and click “Create”.
Configure how your notification will appear clicking right on the preview. Modify the text, image and UR. Reach your audience using these fields:
"Title": Enter the headline text that appears at the top of the notification.
"Message": Write the primary body text of your web push.
"URL": Add the destination link where you want to redirect contacts who click the notification.
"Logo": Upload your brand logo or a square graphic. Use a 1:1 ratio image under 3MB for the best cross-device display.
Turn on the “Image” toggle on the right to enable this additional option:
"Image": Upload a larger promotional graphic. This uses a 2:1 ratio (recommended 1024×512 px pixels) and displays exclusively for people on Windows operating systems.
As an alternative you can also add up 2 buttons per message.
“Interaction”: Close the notification automatically due to lack of action from a contact or let the contact it themselves.
Before continuing, click "Send a test" to preview exactly how the message looks on your own device.
Review all your configuration details on the final summary screen. If you need to make changes, navigate back to the previous steps.
Automated web push campaigns are built specifically to run inside an automation flow. Once you activate the campaign, you can navigate to your existing automation flow and select your new message within the "Send web push campaign" action module. [LINK]
Example:
After registration, each contact should receive a welcome web push notification. The notification should go out a maximum of once per contact.
This creates a short automation where the web push campaign is automatically sent to each contact at the exact moment their "registration" event is tracked on your website.
How to Create a One-Time Web Push Campaign [LINK]
How to A/B Test Web Push Campaigns [LINK]
Web Push Campaign Statistics [LINK]
