Positive User email policies establish clear rules for what content you can send and how you run email campaigns. These restrictions protect your sender reputation, maintain high delivery rates, and safeguard your workspace from immediate suspension.
Protect deliverability: Maintain high open rates and low bounce rates across your campaigns.
Safeguard sender reputation: Ensure email providers trust your domain and protect deliverability for all teams.
Ensure compliance: Comply with legal requirements like CAN-SPAM laws and copyright regulations.
Prevent account suspension: Avoid immediate account blocks by adhering to sending policies.
Your emails must not contain offensive material, harassment, or illegal promotions. Prohibited content includes:
Phishing and identity theft: Sending deceptive emails designed to steal credentials, personal data, or financial information.
Explicit material: Pornography or sexually explicit content.
Illegal goods or services: Emails offering, advertising, or selling illegal products or services.
Legal violations: Emails that violate CAN-SPAM laws or other regional regulations.
Hate Speech & Harassment: Content that promotes discrimination, hate speech, or violence against protected groups.
Sending restrictions govern campaign distribution methods as well as email text and graphics. Avoid the following:
Sending spam: Unsolicited emails negatively impact your bounce and open rates and hurt deliverability for other workspaces on the platform.
Violating creator rights: Using text, photos, graphics, or media not created by you without authorization, proper citations, or creator credit.
Omitting unsubscribe links: Sending emails without an unsubscribe link or removing existing unsubscribe options.
Including sensitive data: Importing or sending security credentials, Social Security numbers, or sensitive personal information in emails.
Using misleading information: Writing deceptive subject lines, misleading sender names, or misleading campaign content.
Third-Party Email Lists: Using purchased, rented, scraped, appended, or shared contact lists.
