Helping subscribers easily manage their email preferences is an important part of effective email marketing. When people can decide what type of content they want to receive, they’re more likely to stay engaged and see value in your messages. This is exactly what the “Subscription Management” link is designed to support.
Instead of relying on a single, all-or-nothing unsubscribe option, a “subscription management” link allows recipients to fine-tune their subscriptions. For example, they can unsubscribe from a specific list (e.g. promotional campaigns) while continuing to receive updates, product news, or other relevant emails. This approach improves the subscriber experience, keeps your contact lists more accurate, and helps maintain strong deliverability and compliance.
“Subscription management” always comes together with the main unsubscribe link. If you want to know how to add a general unsubscribe or “unsubscribe from specific list” link, please check the following articles:
Open the email message or template where you want the link to appear.
You can do this in one of two ways:
Navigate to “Campaigns” → “Email”, open the relevant email campaign, and edit the message assigned to it.
Or
Go to “Studio” → “Templates”, then open the template you want to modify in the editor.
You can either edit the content in the code editor or directly in the drag&drop editor with the help of the “HTML” content block.
In both options you need to add the following element in the place, where you want the “subscription management” link to be shown:
<a id="UE_manage_subscriptions">Manage your subscriptions</a>This creates a clickable link that opens a subscription management page.
You can replace “Manage your subscriptions” text with any relevant one.
The page displays all public lists and shows which lists the contact is currently subscribed to.
From this view, contacts can:
Disable a single list subscription using a toggle.
Disable multiple list subscriptions.
Click “Unsubscribe from all lists” to remove themselves from all visible lists.
Each action triggers the “Remove from a list” module in automations, allowing you to track and react to these changes.
To better monitor contacts who unsubscribe from a specific list, we strongly recommend triggering a dedicated event that includes the list name. This allows you to accurately record when a contact leaves the list and capture the exact timestamp of the unsubscribe action.
Your contacts can always resubscribe to the public lists again.