Coupons are a simple but highly effective way to encourage your contacts to make a purchase. Whether you want to welcome new subscribers with a quick discount, reward your most loyal buyers, or win back those who abandoned their carts, coupons give you a direct way to offer value and drive revenue.
In Positive User, you can manage and distribute these discounts automatically, making sure the right offer reaches the right person exactly when they are most likely to buy.
A coupon in Positive User is a unique code or standard discount that you can assign to your contacts and send out via emails, pop-ups, or chat messages. Coupons are united into promotions.
You can find and manage all your discount codes by navigating to "Loyalty program" → "Coupons".
Unlike a general price drop on your website, coupons allow you to offer personalized, trackable discounts to specific segments of your audience.
Depending on your sales strategy, you can set up different types of promotional codes:
Fixed amount discount: Reduces the cart total by a specific currency amount (e.g., $10 off your next purchase).
Percentage discount: Reduces the cart total by a percentage (e.g., 20% off the entire order).
In Positive User, you don't have to waste time manually typing out discount codes. You can quickly upload entire lists of codes directly from your store using an XLSX or CSV file. This is the only way to add coupons.
Bulk uploading: Use an XLSX or CSV file to bring in thousands of codes at once. This is the fastest way to prepare for large promotional campaigns. You can start this process by going to "Data" → "Importers" → “Import Coupons” and uploading a file.
Coupons help you turn casual browsers into paying customers. Here are some common ways to use them in your strategy.
Rewarding first-time buyers: After a contact makes their first purchase, you can automatically send them a thank-you email containing a special discount code for their next order. This gives them a strong incentive to return to your store and helps turn a one-time buyer into a loyal, repeat customer.
Celebrating contact birthdays: Make your contacts feel valued by sending them a birthday treat. Using an automation triggered by the date of birth saved in their profile, your team can automatically deliver an imported, limited-time coupon code. It is a highly personalized touch that builds brand affinity and drives extra sales.
Exclusive offers for VIP segments: Before launching a major site-wide sale, you can reward your most active buyers with early access. Filter your "Contacts" section to find people with the highest lifetime spend, and send them a campaign containing an exclusive discount code. This ensures your best customers feel appreciated while securing early revenue for your store.
How to Assign and Send Coupons [LINK]
