When you want to gather information from people visiting your website without interrupting their browsing experience, embed forms are the perfect tool. Unlike pop-ups that appear over your content, these forms sit permanently inside your web pages, blending seamlessly with your existing website design.
By placing these forms on your pages, your team can naturally capture new leads or gather more details from existing contacts. Because Positive User connects these forms directly to your database, any information a person submits instantly updates their profile, allowing your team to start personalized communication immediately.
An embed form is a static data-collection form that you design inside Positive User and place directly into your website's layout. It helps you collect specific details (like names, email addresses, or product preferences) from anonymous contacts and turn them into known contacts.
In the app, you can find this feature by navigating to "Website Experience" → "Forms". After your team designs the form using the drag-and-drop editor, Positive User provides a single line of code that you copy and paste into your website's HTML.
Zero Distraction for Contacts: Because these forms stay fixed on the page instead of popping up, they do not interrupt your anonymous contacts while they read your content.
Higher Content Relevance: You can place specific forms right next to matching topics on your site, making your audience more likely to share their details.
Clean Database Growth: Every form field maps directly to a contact attribute, ensuring your incoming data stays organized and ready for targeting right away.
Automatic Profile Updates: If an existing contact fills out a form, the system recognizes them and updates their profile in real-time, keeping your records accurate.
No Code Maintenance: Once the single line of code is on your site, any text or visual changes you make inside Positive User update automatically without touching your website code again.
Embed forms keep your database organized by automatically mapping the information your audience submits to the right place. Here is how the data is structured and handled behind the scenes:
Real-Time Updates: If a contact fills out the form, the system recognizes them and immediately updates their profile with the new details and form conversion even.
Consistent Data Collection: Your team chooses exactly which contact or company attributes connect to each form field, ensuring your incoming data stays clean, standardized, and ready for targeting.
Building and installing a form requires no developer skills and takes just a few steps:
Navigate to "Website Experience" → "Forms" and click the "New Form" button.
Use the drag-and-drop editor to choose your fields, style the layout, and customize your call-to-action button.
Copy the single line of generated code and paste it directly into your website builder or page code where you want the form to live.
More details in “How to Create an Embed Form”.
Newsletter Subscription: Place a simple email capture form at the bottom of your blog posts. When anonymous contacts read a piece they like, they can subscribe to your updates immediately without leaving the page.
Lead Magnet Delivery: Embed a form on a resource page to offer a helpful guide or ebook. As soon as the contact fills in their details, an automated email delivers the file directly to their inbox.
Event Registration: Add a registration form directly to your event page to collect attendee names, companies, and roles. This helps your team see exactly who is joining and group them for future event follow-ups.
Customer Preference Center: Embed a short survey or checklist on a profile page to let your audience choose which topics they want to hear about, helping you keep your emails highly targeted.
