Domain warming is an essential process when you begin sending emails from a new domain or sub-domain. This task allows you to establish a positive history with mailbox providers like Gmail or Outlook, which protects your business by ensuring your marketing campaigns actually reach your contacts’ inboxes rather than being blocked or flagged as spam.
Follow these instructions to gradually increase your sending volume and safeguard your deliverability.
Begin your warming process by sending emails only to your most active contacts who are likely to open and click.
Closely watch your campaigns’ reports for open rates, click rates, and spam complaints.
Follow a progressive schedule to increase the number of emails sent each day based on performance.
Use the following table as a guideline for your weekly volume increases:
Week | Email Volume |
Week 1 | 500 / day |
Week 2 | 1,000 / day |
Week 3 | 2,000 / day |
Week 4 | 5,000 / day |
Week 5 | 10,000 / day |
Week 6 | 20,000 / day |
Week 7 | 30,000 / day |
New Sending Domain: Build a reputation from scratch when launching a new brand or sub-domain.
Re-activating Inactive Domains: Safely resume email campaigns after a long period of inactivity to avoid sudden spam triggers.
When setting up your infrastructure, ensure your contacts are properly segmented. Avoid sending to unengaged or cold contacts during the warming phase, as this can negatively impact your initial reputation.
