When creating an email campaign, the provider configuration plays a key role in how your messages are delivered. A properly configured provider and sender improve both your open rate and your recipients’ trust.
In Positive User you can choose between three provider setup methods for your email campaigns. Let’s explore each of them to help you decide which works best for your goals.
If your company uses an external email provider such as Amazon SES or Mailgun, you can connect it with your Positive User account to send campaigns through your own SMTP service.
In this setup Positive User handles the campaign sending process, while your chosen provider ensures message deliverability. Metrics such as hard bounce, soft bounce, and spam bounce will be visible in your provider’s dashboard.
To set up your SMTP account:
Go to “Settings” → “Workspace Settings” → “Emails” → “SMTP Settings”.
Follow the step-by-step setup instructions provided from the article.
If you want replies to go directly to your Positive User “Conversations” panel, use your app email address in the “reply-to” field. Learn more about this option.
This is the option that you have by default since the very beginning of the app usage. You can test the email templates with this configuration since the first day of trial.
The email address of the sender is created from name of the team member name + surname + @userengage-mail.com ending
E.g.: [email protected]
The “reply-to address” is automatically taken from the team member’s profile, so replies will go directly to the team member’s inbox (not to the app).
This option combines the advantages of both previous methods. You can connect your company domain with your Positive User account and create multiple sender profiles under it.
This approach increases recipient trust since the emails come from your recognized company domain. Our SMTP provider (EmailLabs) ensures high deliverability and campaign stability. Additionally we planing to add own email delivery servers to it.
You can track bounce metrics directly within “Campaigns” → “Emails”.
To configure this method:
Ensure you have access to your domain settings.
Follow the DNS setup and validation steps within the app described in this article.
Go to “Settings” → “Workspace Settings” → “Email” → “Domains” → “Sender List” and create senders you want to use for upcoming campaigns.
Choose from these senders during the final step of campaign creation.
When creating a sender, define the reply-to address as in the Custom SMTP setup. You can use your company inbox, a team member’s address, or the app email address if you want replies routed to your “Conversations” panel.
Now you know about various possibilities to setup a proper sender for your email campaigns in Positive User.
Default System SMTP can be used for test deliveries only.
For mass campaigns with real recipients you need to choose between Custom SMTP and Company Domain options.
