Deleting contacts in Positive User allows you to clear out outdated or irrelevant information from your database. By removing "anonymous contacts" without email addresses or contacts who no longer interact with your brand, you ensure your campaigns are targeted and your workspace remains organized. For a deeper dive into what defines these records, see our "What Is a Contact" article.
Bulk Deletion Using Filters
Apply this method to remove a specific segment of contacts based on their attributes or behavior.
Go to “Data” → “Contacts” section.
Filter out the contacts or mark them manually.
Go with “Manage” → “Delete contacts” option.
Confirm your action.
Delete a Single Contact Manually
This method is suitable when you are already viewing a specific contact profile.
Access contact profile.
Find the “trash bin” icon in top right corner of the profile.
Click on the icon and confirm the action. There is no “undo” option for deleted elements.
Delete a Contact via REST API
Use this method for automated database maintenance or to sync deletions from external systems.
Use the “delete contact” endpoint from our REST API documentation.
Use Cases
Automated Data Privacy Compliance: Automatically trigger the REST API to delete a contact's data when they close their account on your primary platform, ensuring seamless GDPR compliance.
Lead Quality Optimization: Filter for "anonymous contacts" where "Email" "is unknown" and "Last seen" was over 90 days ago to clear out low-value traffic and optimize your database capacity.
Targeted Database Optimization: Manually select and remove contacts who have hard-bounced or unsubscribed to improve the deliverability of your future email campaigns.