Giving your subscribers control over what they receive from you is a simple but powerful way to build trust and keep your email marketing effective. Every marketing email should include an unsubscribe option, but how you offer that option can make a big difference to both your audience and your results.
Instead of asking recipients to unsubscribe from all emails, an “Unsubscribe From Specific List” link lets them opt out of only the messages they’re no longer interested in, such as a particular newsletter or promotional campaign. This means subscribers can stay connected to the content that matters to them, while you keep a healthier, more engaged contact list. It also helps reduce spam complaints, improves deliverability, and supports compliance with email marketing regulations.
Fine more details on adding a general unsubscribe link in this article.
If you use contact lists to separate different types of communication, such as newsletters and important alerts, you may want recipients to unsubscribe from only one list instead of all emails.
Go to “Data” → “Contacts” → “Contact Lists” section.
Here you can manage list visibility:
Public lists are visible to contacts on the manage subscription page.
Private lists are hidden from contacts.
Copy the value from the “Unsubscribe tag” column for the list you want to use. This tag is unique for every list. It includes a dedicated ID of the list.
Open the email template or the email message you want to add the unsubscribe link to.
Go to “Campaigns” → “Email” → email campaign profile → edit the message assigned to the campaign.
Or
“Studio” → “Templates” section and open the desired template in the editor.
You can either edit the content in the code editor or directly in the drag&drop editor with the help of the “HTML” content block.
In both options you need to add the following element in the place, where you want the unsubscribe link to be shown:
<div id="UE_unsubscribe_list_ID">Unsubscribe message here</div>This ensures that clicking the link unsubscribes the contact only from the selected list.
The “unsubscribe from specific list” link only removes the contact from the list. It doesn’t update the “unsubscribed from emails” attribute or fire any event on the contact’s timeline.
To keep track of the contacts who unsubscribe from a specific list we highly recommend to trigger a dedicated event, that includes the name of the list. In this case you will have a precise timestamp of the moment, when the contact leaves the list.
You can apply this rule using the automations:
