List of Standard Attributes

Standard attributes are the predefined data fields built directly into Positive User to help your team collect, organize, and act on baseline information right away. Instead of setting up basic fields from scratch, Positive User automatically captures key profile and operational details across your workspace giving you immediate context for every customer touchpoint.

Whether you want to personalize marketing campaigns, route support inquiries, or track deal progress, standard attributes provide a ready-to-use data layer across all core records in your account.

To go further with the topic of data structure, check our “Data Structure Starterpack” article.

Standard attributes are organized across the primary entities in your Positive User workspace. Changeable fields can be modified manually or programmatically, while unchangeable fields are automatically managed by the system.

Contact Attributes

Contact records store personal details, engagement history, consent statuses, and browsing data. Go to the "Contacts" section to filter by contact attributes.

Attribute Name	Type	Changeable
Assigned to	string	yes
Browser	string	yes*
Browser language	string	yes*
Browser version	string	yes*
City	string	yes*
Company	string	yes
Contact has a hard bounce	boolean	no
Contact ID	string	yes
Contact marked email as spam	boolean	no
Contact with a hard bounce	boolean	no
Country	string	yes*
Created	datetime	no
Device	fixed choice (mobile, desktop, tablet)	yes*
Email	string	yes
Email active recipient	boolean	no
Email marketing consent	boolean	yes
Email mx valid	boolean	no
Enable notifications	boolean	yes
Facebook	string	yes
First name	string	yes
First seen	datetime	no
Gender	fixed choice (unknown - 1, male - 2, female - 3)	yes
Geofencing location	json	yes
Google+	string	yes
Hostname	string	yes*
ID	string	no
IP address	string	yes*
Key	string	no
Last contacted	datetime	no
Last email link clicked	datetime	no
Last email opened	datetime	no
Last heard from	datetime	no
Last name	string	yes
Last seen	datetime	no
Last updated	datetime	no
LinkedIn	string	yes
Most active time	datetime	no
OS	string	yes*
Page visits	integer	no
Phone number	string	yes
Referrer	string	yes*
Region	string	yes*
Score	integer	yes
Screen resolution	string	yes*
Status	fixed choice (visitor, contact)	yes
Timezone	string	yes*
Twitter	string	yes
Unsubscribed from emails	boolean	yes
Unsubscribed from SMS	boolean	yes
Unsubscribed from WhatsApp	boolean	yes
URL	string	yes*
Web push notification	boolean	no
Widget translation language	string	yes
Widget visibility	fixed choice (1 - widget is visible, 2 - widget is not visible)	yes

Attributes with “yes” value can be updated only with page views (not pageHit)

Company Attributes

Company attributes track organization details, business sizes, address records, and primary contact information for B2B accounts.

Attribute Name	Type	Changeable
Assigned to	string	yes
City	string	yes
Company ID	string	yes
Country	string	yes
Created	datetime	no
Description	string	yes
Email	string	yes
ID	string	no
Last updated	datetime	no
Name	string	yes
Phone number	string	yes
Postal code	string	yes
Region	string	yes
Size	integer	yes
Street address	string	yes

Deal Attributes

Deal attributes organize sales pipeline progress, currency values, stage history, and ownership details inside the "Sales" section.

Attribute Name	Type	Changeable
Assigned to	string	yes
Author	string	yes
Company	string	yes
Created at	datetime	no
Currency	string	yes
Deal custom ID	string	yes
Deal ID	string	no
Expected close date	datetime	yes
Loss reason	fixed choice	yes
Lost at	datetime	no
Name	string	yes
Participants	string	yes
Person	string	yes
Pipeline	fixed choice	yes
Products	string	yes
Scope	fixed choice	yes
Stage	fixed choice	yes
Status	fixed choice	yes
Task status	fixed choice	yes
Task status updated at	datetime	no
Updated at	datetime	no
Value	integer	yes
Value (USD)	integer	yes
Won at	datetime	no

Task Attributes

Task attributes record upcoming action items, due dates, descriptions, and assignees to keep team workflows organized.

Attribute Name	Type	Changeable
Assigned to	string	yes
Date created	datetime	no
Custom ID	string	yes
Deal	string	yes
Completion date	datetime	no
Due date	datetime	yes
ID	string	no
Status	fixed choice	yes
Name	string	yes
Priority	fixed choice	yes
Type	fixed choice	yes
Last updated	datetime	no

Support Ticket Attributes

Support ticket attributes track incoming support inquiries, ticket urgency, resolution times, and customer communication status.

Attribute Name	Type	Changeable
Assigned to	string	yes
Creator	string	yes
Closed at	datetime	no
Company	string	yes
Custom ID	string	yes
Date created	datetime	no
Description	string	yes
Due date	datetime	yes
ID	integer	no
Last updated	datetime	no
Name	string	yes
Priority	fixed choice	yes
Reply status	fixed choice	no
Slug	string	no
Status	fixed choice	yes

Product Attributes

Product attributes catalogue store inventory, pricing structures, image URLs, and product categories for retail and e-commerce tracking.

Attribute Name	Type	Changeable
Brand name	string	yes
Categories	string	yes
City	string	yes
Country	string	yes
Custom ID	string	yes
Date created	datetime	no
Description	string	yes
ID	integer	no
Image URL	string	yes
Last updated	datetime	no
Name	string	yes
Product URL	string	yes
Quantity	integer	yes
Special price	integer	yes
Target group	string	yes

List of Standard Attributes

Learn how Positive User automatically tracks and structures default information across contacts, companies, deals, tasks, tickets, and products.

Contact Attributes

Company Attributes

Deal Attributes

Task Attributes

Support Ticket Attributes

Product Attributes

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