When you send email campaigns, spam filters check each message before deciding where it belongs. By making a few quick updates to your sending settings and campaign content, you can make sure your messages reach your contacts instead of getting lost in spam.
For an overview of inbox standards, check out “What is Email Deliverability”.
Follow these steps to set up your domain, clean up your email layout, and keep an eye on campaign reports.
Sending email campaigns from free addresses like Gmail or unverified custom domains triggers aggressive spam filters. Authenticating your domain proves to inbox providers that your workspace owns the sending address.
Follow the steps from the following article in order to connect your sending domain properly:
Messy HTML code, extra tags, or text pasted directly from external word processors can cause filters to mark your email as spam.
Keep your visual branding consistent across your emails, website, and social channels.
Test every link before sending and avoid using public link shorteners.
Follow additional suggestions from the following guides:
Using dynamic content tags in your email subject line or message body adds recipient details like names, making your messages feel personal and reducing spam filter triggers.
More details in “How to Use Dynamic Content in Emails”.
Checking campaign statistics regularly helps you catch deliverability issues before they impact your sender reputation.
Go to "Campaigns" → "Email" and check your campaigns statistics. Review permanent bounces and SMTP responses for dropped connection errors that indicate spam blocks.
Make sure you regularly clean your recipient lists from bounces. Also, it’s recommended to create different segments for active and non-active recipients.
Starting with a New Domain: When sending from a brand-new custom domain, start with smaller campaigns sent to highly engaged contacts to build up your sender reputation.
Addressing High Spam Complaints: If your campaign report shows abuse complaints, check complaint details and bounce messages to fix issues with specific contact lists or message content.
